Why have chatbots for Real Estate become so popular?
The Real Estate Industry could be one of the top beneficiaries of chatbot marketing!
We often say a chatbot can benefit every business and every industry. But we certainly know Real Estate is a top contender! From property management, to selling properties, to conveyancing and development; we have built demos and funnels for all kinds of real estate services! 🥳
But wait, there's more.
According to a recent industry survey by Botsify, real estate is one of the industries to benefit most from chatbots and chat marketing! (Closely followed by tourism, education and healthcare.)
So why should be deploying chatbots for real estate clients?
Replace forms with #chatbot interactions for better engagement and higher success rates
When it comes to keeping a lead interested, forms are less engaging and less successful.
Even if a POT fills out the form, they can only give you the information you have specified, without adding any in return. With a chatbot, however, customers can interact by not only answering pre-specified questions, but also giving back information about their personal situation.
Be available to capture and secure leads 24/7
You can remove the need for a human being to get back to potential leads with a chatbot installed. This way, your customers can access the information they need (be it market reports, insights or recent sales) without having to wait for a customer representative in business hours. Now your leads can receive the information they are looking for, and are free to continue their search as they please.
Automate follow-up processes
Using chatbots to follow up leads is fairly simple. You can have your chatbot ask whether they prefer to be contacted by text, email or a phone call from the realtor. More than half the time, an automated text or email will suffice - saving you the time and money of organising it all manually!
Give real-time responses to impatient or time-poor customers
When it comes to potential customers and leads, particularly for real estate, time is of the essence. Keep your time-poor or impatient leads happy, satisfied and communicated with in real-time, and with real speed and accuracy - each and every time. Set your chatbot up to handle all your FAQ and general inquiries so your leads are never kept waiting.
Multimedia interactions - your chatbot can show galleries, listings and more
Your chatbot is capable of so much more than chatting! Add in PDF documents, photo galleries of listings, and more for your clients. This sets you far ahead of your competitors for the user experience you can provide.
Curious to see how Messenger chatbots can boost leads and returns for your real estate clients? Get in touch today!
- Team ATC