How to Launch a Successful Chatbot Agency

Summary: Discover the importance of Messenger chatbots, choose the perfect messenger chatbot builder, become an expert in using it, establish a competitive pricing structure, and successfully launch your chatbot agency.

In today's marketing landscape, Messenger chatbots have emerged as the most significant trend, allowing agencies to skyrocket their success and client retention. As a marketing agency, it is crucial to capitalise on this trend and integrate Messenger chatbot services into your offerings. This comprehensive guide will walk you through the step-by-step process of launching a successful chatbot agency, from deciding how Messenger chatbots will fit into your current services to selecting the right Messenger chatbot builder and pricing your services effectively.

Step 1: Determine the Role of Chatbots in Your Agency

Before diving into Messenger chatbot marketing, you must decide how Messenger chatbots will fit into your current services. There are two approaches you can take:

1. Start a chatbot agency from scratch: If you are ready to commit to Messenger chatbot services fully, this is the path for you. Skip to step 2.
2. Add Messenger Marketing services to your existing offerings: If you want to leverage the power of Messenger chatbots without completely revamping your agency, you can integrate Messenger chatbot services into your current marketing services.

Selling Messenger chatbot services is a no-brainer for most marketing agencies. Messenger Chatbots offer numerous benefits, including generating massive client results, complementing other digital marketing services, providing recurring revenue streams, and setting your agency apart as innovative and unstoppable.

Consider this example: You have a client who is a personal coach. While running Facebook ads for her, you notice that she needs help to qualify leads and wants more from her marketing efforts. By creating a simple conversational sequence for her, you can automate lead qualification, funnel non-qualified leads into her Facebook group, and help her schedule appointments. The high open and clickthrough rates of Messenger messages further enhance her success.

By envisioning how Messenger chatbots can enhance your clients' results, you can see the immense potential for your agency.

Step 2: Select the Right Messenger Chatbot Builder

To effectively launch a chatbot agency, you need the right tools. One of the most recommended chatbot builders is Customers.ai, an official Facebook Messenger marketing solutions provider partner. AdsThatChat (the platform the Chatbot Agency has built its business upon since 2017) offers agency software designed for marketers, making it the perfect fit to start up your own chatbot agency.

When choosing a Messenger chatbot builder, keep the following criteria in mind:

• Ease of use
• Feature set
• Endorsements
• Long-term stability of the company

AdsThat ticks all the boxes. The platform is designed specifically for agency marketers, providing well-structured plans so agencies can grow with their client base and features, onboarding support, and collaboration capabilities.

While starting, you can use the trial plan to familiarise yourself with the platform. However, investing in an agency plan will unlock the full potential of AdsThatChat for your chatbot agency.

Note: AdsThatChat is a comprehensive solution for starting your chatbot agency. It offers a Messenger Chatbot Builder with niche templates, a Webviews Builder with beautiful template designs, a Mobile-First Website Builder with stunning templates, a Course Builder for lead generation and monetisation, subscription plans to onboard clients and receive payments, a CRM for sales tracking, a Proposal Builder for client signoffs, a Cashbook ledger for bookkeeping, and an Earnings calculator for setting goals. It also provides training and support to help you build a successful chatbot agency.

Step 3: Master Your Messenger Chatbot Builder

Now that you have selected AdsThatChat as your Messenger chatbot builder, it's time to learn how to use it effectively. The good news is that creating chatbots is fun, easy, and doesn't require any coding.

Start by exploring the 60+ Messenger chatbot templates, where you can create conversational sequences without writing a single line of code. The library of Messenger chatbot templates allows you to customise and tailor to your clients' needs. The more off-the-shelf templated sequences you develop, the more options you'll have to offer your clients.

To become a Messenger chatbot expert, use Messenger chatbots in your own marketing funnel. The more you use them, the better equipped you'll be to provide them to your clients. By testing and refining Messenger chatbots in your own marketing efforts, you'll gain valuable insights and deliver exceptional results to your clients.

Pro Tip: AdsThatChat also offers a marketing agency template for your website and Messenger chatbot to help you get started quickly.

Step 4: Determine Your Pricing Structure

As a chatbot agency, it's essential to establish a pricing structure that reflects the value you provide while remaining accessible to clients. One effective pricing model is to charge a fee for chatbot creation and an ongoing retainer fee for service maintenance.

Here's an example pricing structure to get you started:

• Chatbot creation: $1,000 per chatbot
• Ongoing retainer: $500/month base fee + $50 per additional chatbot

This simple pricing structure allows you to set a baseline and adjust prices based on additional chatbot-related services you offer. Some examples of these services include adding lead generation sequences to your Messenger chatbot, creating Messenger ads, developing QR Messenger codes, launching drip campaigns, and providing integrations.

Remember to include an ongoing retainer fee for chatbot services to cover software costs, maintenance, optimisation, and reporting.

Step 5: Launch Your Chatbot Agency

With your chatbot services ready to go, launching your chatbot agency or selling your services to existing clients is time. Leverage your existing agency clients and marketing efforts to promote your chatbot services, showcasing the value they bring to businesses.

To effectively promote your agency, consider implementing the following strategies:

• Client testimonials: Gather testimonials from satisfied clients who have experienced the benefits of chatbots.
• Advertising: Utilise various advertising channels to reach potential clients and highlight your expertise in chatbot marketing.
• Case studies: Showcase success stories and the impact of chatbots on your clients' businesses.
• Thought leadership: Establish yourself as an industry leader by publishing insightful content, participating in conferences, and sharing your expertise.
• Conference sponsorships: Sponsor industry conferences and events to increase your agency's visibility.
• Industry awards: Participate in industry awards to gain recognition and build credibility.

Remember, offering something unique and differentiated in your service portfolio can be a powerful way to promote your agency. Messenger chatbot services have proven profitable and in high demand, making them an excellent addition to your offerings.

Conclusion

Launching a successful chatbot agency requires careful planning, the right tools, and a strategic approach to pricing and promotion. By integrating chatbot services into your agency, you can stay ahead of the marketing trends and provide exceptional value to your clients. Follow this step-by-step guide, leverage the power of Messenger chatbot builders like AdsThatChat, and watch your chatbot agency thrive in the digital marketing landscape.

Additional Information: AdsThatChat is the complete solution for starting your own Chatbot Agency. It features;

1. Messenger Chatbot Builder (with over 60 pre-built niche templates)
2. Webviews Builder (with beautiful template designs)
3. Mobile-First Website Builder (with over 40 beautiful template designs)
4. Course Builder (for lead generation and making money from your knowledge)
5. Create your subscription plans to onboard clients and get paid by credit card).
6. A CRM to track your sales pipe
7. Proposal Builder (to present your proposal with client sign off
8. Use the Cashbook ledger to manage your bookkeeping and cash flow.
9. Use the Earnings calculator to set your pricing and goals, and
10. Training and help to manage your clients and how to build up your Chatbot Agency into a great business.

If you're ready to start your own Chatbot Agency and make the most of this explosive marketplace, go with a proven solution that's been around since 2016 that has everything you need and plans to grow with your business.